Introduction to Brand Design — 1/5

This is Lecture 01 of Becoming a Brand Designer — a course by Nick Vinny, founder of design bureau ELECTROFORMA. In this lesson: what a brand really is (and why it's not a logo), the difference between a graphic designer and a brand designer, the brand iceberg, and the formula every brand designer works with. This is where everything starts. This lecture is free, but the rest of them are paid.